---
title: Achieving Pharma Marketing Success Through Patient Relationship Management
description: Did you know that estimates show that medication nonadherence accounts for up to 50% of treatment failures, about 125,000 deaths, and up to a quarter of hospitalizations each year in the United States alone?
---

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# Achieving Pharma Marketing Success

# Through Patient Relationship Management

 

Did you know that estimates show that medication nonadherence accounts for up **to 50% of treatment failures**, about **125,000** **deaths**, and up to **a quarter of hospitalizations** each year in the United States alone? Thankfully, there’s a solution that allows pharmaceutical marketing leaders to help offset these statistics and meet key organizational goals: patient relationship management (PRM).

Read our latest eBook to discover how pharmaceutical manufacturers can overcome low trust scores, medical staff burnout, vaccine fatigue, and other hurdles by deploying a combination of persistent and actionable digital engagement, and impactful postcards.

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