eBook: Achieving Pharma Marketing Success Through Patient Relationship Management

Did you know that estimates show that medication nonadherence accounts for up to 50% of treatment failures, about 125,000 deaths, and up to a quarter of hospitalizations each year in the United States alone? Thankfully, there’s a solution that allows pharmaceutical marketing leaders to help offset these statistics and meet key organizational goals: patient relationship management (PRM). Read our latest eBook to discover how pharmaceutical manufacturers can overcome low trust scores, medical staff burnout, vaccine fatigue, and other hurdles by deploying a combination of persistent and actionable digital engagement, and impactful postcards.